One of our clients phoned recently. She had heard from some of their customers that these people really like to receive personalised letters by post. So they needed more stationery for an old fashioned mailshot.
Well, there’s nothing wrong with that. If it ain’t broke, why fix it? But I thought there could be ways of helping our client save effort, time and money.
Their plan was to print the letter with their in-house inkjet printer on new litho-printed letterheads. The text would be personalised by merging a Word document with their database of customers and prospects. Then the letters were to be posted in nice envelopes.
After hearing about that plan, I suggested a few changes and explained the benefits of each change. And they agreed with them all.
So here’s what we did.
They gave us the Word document and the database. We printed the letter digitally on their headed notepaper, which we keep in a digital file. We included a personalised sign off and signature. The letters were inserted automatically into personalised envelopes. We used a business mail company to deliver the letters at a lower price than standard mail.
This saved our client a lot of work. It was much quicker. And it cost them far less.